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Forecasting Demand: iPhone 15 Series vs. iPhone 14 Series

The upcoming launch of the iPhone 15 Series and Apple’s latest devices is generating quite a buzz. Expected to hit the shelves this fall, these devices are rumored to come with a higher price tag but a sleeker frame design, adding to their appeal.

However, industry analyst Ming-Chi Kuo offers a contrasting prediction. Kuo suggests that the demand for the iPhone 15 Series might fall short when compared to the total demand seen for the iPhone 14 Series, which was introduced just last year.

This projected decrease in demand stems from Kuo’s analysis of the expected shipments for Apple’s hardware products during the latter half of 2023. These shipments, it seems, are showing a consistent trend of weakening compared to the figures from the previous year. This decline is coupled with the fact that the mid-year period typically ushers in a phase of business transition, often leading to a slowdown.

Kuo also raises a crucial point – unless Apple manages to clearly demonstrate a positive market demand for the second half of 2023 or even 2024, it’s quite likely that Apple’s financial reports will highlight a significant drop in numbers, affecting the stock prices of many of its suppliers.

It’s essential to note, however, that these insights remain within the realm of predictions. The actual market situation might significantly differ from these projections. There’s a chance that the demand for the iPhone 15 Series could potentially surpass the initial estimates, showcasing the ever-unpredictable nature of the market.

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