Google is reportedly developing a new dedicated category for extended reality (XR) applications in the Google Play Store. This initiative comes as the XR market continues to grow, driven by advancements in augmented reality (AR), virtual reality (VR), and mixed reality (MR) technologies. The new category aims to make it easier for users to discover apps specifically designed for XR devices, which include headsets and AR/VR-enabled smartphones.
This move aligns with Google’s broader push into the XR ecosystem, particularly with the anticipated launch of Android 14 and future iterations that include built-in XR optimizations. By introducing a distinct category, Google can cater to both developers and users, promoting immersive applications ranging from gaming and entertainment to productivity and education. It also demonstrates Google’s commitment to becoming a key player in XR technology, alongside competitors like Apple and Meta.
The category will likely spotlight apps compatible with devices such as Google’s rumored XR headset, Meta Quest, and XR-enabled Android phones. Developers are expected to gain new tools to enhance visibility and reach in a rapidly expanding market, while consumers can benefit from easier access to curated content optimized for immersive experiences.
Google may reveal more details about this initiative at major events like Google I/O 2024 or through upcoming software updates. As XR continues to shape the future of technology, Google’s efforts to streamline the user experience could play a pivotal role in mainstream adoption.
