Apple is rumored to be working on a cost-effective version of its Vision Pro mixed-reality headset, targeting a broader audience with a lower price point. Unlike the original Vision Pro, which boasts advanced micro-OLED displays, the affordable version will reportedly use LCD screens to reduce production costs. This move could make Apple’s vision for spatial computing more accessible to a wider demographic.
While the premium Vision Pro has been positioned as a high-end device with a price tag of $3,499, the new model is expected to offer a similar immersive experience, albeit with some compromises in display quality and possibly other high-end features. Apple might also streamline components and simplify the design to achieve the lower price point while ensuring it retains the core functionality of spatial computing and AR/VR experiences.
The affordable Vision Pro could help Apple establish a stronger foothold in the AR/VR market, especially as competitors like Meta push for mainstream adoption with devices like the Quest series. With this new product, Apple aims to bridge the gap between cutting-edge technology and consumer affordability, potentially accelerating the adoption of mixed reality in everyday applications.
Apple has not confirmed the details or release date for the rumored device, but industry insiders speculate it might launch in late 2025 or early 2026, alongside updates to the premium Vision Pro lineup.
