Apple’s Vision Pro, its first foray into spatial computing, has had a sluggish start in the market, with initial sales figures falling short of expectations. As of now, the headset has yet to reach 100,000 units sold, a far cry from Apple’s earlier target of 500,000 units for 2024. The high price tag of $3,499 and limited availability have contributed to this slow uptake.
Despite these challenges, Apple remains optimistic about the future of Vision Pro. The company sees this first generation as a stepping stone towards a broader adoption of spatial computing technology. Apple is already working on refining the device and plans to introduce a more affordable version alongside future iterations. The Vision Pro’s advanced features, such as high-resolution micro-OLED displays and spatial audio, position it as a cutting-edge device, even if it’s not yet a mainstream success.
Looking ahead, Apple is banking on the Vision Pro’s long-term potential. As the technology matures and production costs decrease, the company expects that subsequent models will attract a larger audience, much like the evolution of the iPhone and iPad. Apple’s continued investment in this product category suggests that it views spatial computing as a key area for future growth.
The Vision Pro may have started slowly, but Apple’s history of turning niche products into cultural phenomena leaves room for optimism about the headset’s future impact.
