In a move that echoes the dynamic world of TikTok, YouTube Music, the music streaming service under YouTube’s wing, is introducing a novel feature named “Samples.” This innovative addition follows the familiar concept of endless vertical scrolling, but with a twist tailored to help users explore fresh musical favorites on the YouTube Music platform.
Accessible through a dedicated tab within the YouTube Music app, “Samples” has now debuted globally for both Android and iOS users. Users are greeted with short “sample” clips of music videos, offering a tantalizing glimpse into the song’s essence and whether it resonates with their preferences enough to earn a spot in their cherished collection.
Upon encountering an enticing track, users can effortlessly add it to their favorites list or curated playlists, delve into the full video rendition, share it with friends, or even concoct a custom radio mix rooted in the selected song. The versatility doesn’t stop there—users can directly craft captivating YouTube Shorts videos infused with the chosen tune.
Tailored recommendations further enhance the experience, utilizing users’ YouTube Music listening history to suggest compatible tracks. Remarkably, these bite-sized video segments clock in at just 30 seconds. Despite the brevity, “Samples” zeroes in on delivering the crème de la crème of each song to captivate users.
Considering the unmistakable resemblance to TikTok’s interactive appeal, it’s evident that TikTok has emerged as a trendsetter influencing diverse platforms, even within the music streaming landscape. Spotify had earlier tread a similar path by introducing a music feed with vertical scrolling, aligning with the changing dynamics of user engagement.
YouTube Music’s stride into this innovative territory underscores its intent to stay aligned with evolving user preferences and the increasingly influential role of platforms like TikTok in shaping contemporary digital experiences.
