According to a recent report by Canalys, Huawei has overtaken Apple in tablet sales within the Chinese market. This marks a significant achievement for Huawei, as it now leads the tablet segment in its home country, a position Apple has held for quite some time.
The report highlights that Huawei’s strong performance is driven by its innovation in the tablet space, offering a wide range of models catering to different price points and user needs. Its HarmonyOS ecosystem has also been a key factor, providing seamless integration across its devices, further boosting user adoption.
Apple, on the other hand, continues to maintain a strong global presence, but its performance in China has seen a dip, likely due to increasing competition from local brands like Huawei. Despite this, Apple’s iPad lineup remains popular among premium users, but it faces challenges from Huawei’s aggressive pricing and tailored features.
This shift in the Chinese market underscores Huawei’s resilience in the face of international restrictions, as it focuses on dominating the local market. As competition intensifies, it will be interesting to see how Apple responds to regain its lead in one of the largest consumer markets in the world.
