Autoresponders are versatile programs that can do more than just answer emails automatically. They can be utilized in various ways to turn a casual visitor into a profitable customer. Here are a few creative and productive ways to use autoresponders:
Newsletter publication:
Quality autoresponders can manage subscriptions and follow-up with interested prospects. You can keep your visitors informed about your services or products, while building your reputation as a credible expert in your business.
Affiliate newsletter publication:
Keep your affiliates informed of current sales and promotional material they can use to increase their commissions. Include tips, advice, and techniques that your affiliates can use to successfully promote your business.
Reviews:
Cover books, software, music, e-books, movies, etc., and put each review in an autoresponder. Review your affiliate programs, using a link to your affiliate’s page in your autoresponder.
Distribute articles:
Writing and distributing targeted articles is a powerful tool to build your business credibility, bring traffic to your site, and increase your sales potential. Include your publishing guidelines so your affiliates can add their articles to your list, increasing the number of writers who are represented in your article list.
Mailing lists:
Inform subscribers to your articles when you’ve written new ones that they may want to publish in their own newsletter or website.
Automate your sales process:
Use an ad to insure repeated exposure of your message, which has been proven to effectively increase sales. In your ad, put your autoresponder address where a visitor will be exposed to numerous marketing materials.
Distribute advertising:
Set your autoresponder to send the information about rates and how to place an ad automatically to all prospects’ email addresses. Then have your autoresponder follow-up. It can also send notification of any special deals you are currently offering.
Distribute an email course:
Each day, have your autoresponder send out another lesson with quality content, not a sales pitch. Include tips centered on a different topic for each lesson, illustrating how your product will benefit the reader.
Automate a reminder about your service or product after a visitor has completed your course:
This will increase the possibility of sales from visitors who have taken your course but are dragging their feet about actually making a purchase.
Distribute free reports:
Give your visitor an idea of the type of information you can provide and the quality of your product or service.
Create trivia quizzes:
Place the answers in an autoresponder to motivate visitors to request your autoresponder. Or create a contest and have any visitors that enter send their responses to your autoresponder.
Offer a trial version of your product:
Give your prospects a sample of your ebook, course, software, membership, etc.
Utilizing autoresponders creatively and effectively can lead to increased sales and customer satisfaction.
