The European Union (EU) has taken a closer look at Apple’s iPadOS under its Digital Markets Act (DMA), signaling a continued push for fair competition in the digital marketplace. Apple has previously faced regulatory challenges for its App Store policies and iOS ecosystem, and now iPadOS is being re-examined to ensure it complies with these stringent rules. The focus on iPadOS underscores the EU’s dedication to scrutinizing platforms that hold significant influence over consumer and developer interactions.
The DMA specifically targets “gatekeepers”—companies that dominate their market niches. Apple’s practices have drawn criticism for creating a “walled garden” ecosystem that limits third-party competition and app developer flexibility. Concerns include restrictions on sideloading apps, mandatory use of Apple’s payment systems with high commission rates, and potential bias favoring Apple’s own apps and services over competitors. The EU is now investigating whether these policies also unfairly extend to iPadOS, which is often viewed as a distinct but closely related system to iOS.
One area of focus is the App Store’s payment structure, which critics argue stifles smaller developers while allowing Apple to maintain its dominant position in digital transactions. Moreover, regulators are exploring whether Apple’s control over iPad hardware and software integration puts alternative app stores and payment systems at a disadvantage. These practices, if deemed non-compliant with DMA standards, could result in significant penalties or mandated changes to the operating system.
Apple has already started to adapt its practices in light of DMA requirements. For example, the company has announced plans to allow sideloading and third-party app stores in future iOS updates. Should the EU find similar issues in iPadOS, Apple may have to implement similar measures for its tablet ecosystem. Such changes could dramatically alter how developers and consumers interact with iPads, potentially increasing competition and lowering costs for users.
This investigation is just one facet of the EU’s broader mission to regulate Big Tech and ensure a level playing field. It also sends a strong signal to other platform operators about the importance of compliance with fair competition laws. Apple’s response will likely set a precedent, influencing regulatory approaches to tablet operating systems and integrated ecosystems worldwide.
