The success or failure of your Internet marketing business depends largely on the Internet users. If they are interested in the products and services you offer for sale, you can expect significant revenues. On the other hand, if they are uninterested, you need to find alternative ways to earn money.
As an Internet marketer, you want to attract more web visitors to your site and convert them into long-term clients to build a loyal customer base. Once you achieve this, positive returns will follow.
To communicate your need for Internet users without explicitly stating it, you need to employ clever online advertising techniques. There are various methods available, each with its own effectiveness in specific industries. Many individuals and companies online want to advertise their offerings, while others are willing to provide advertising spaces. However, due to the large online advertising market, it is inefficient for advertisers and providers to individually negotiate terms.
Advertisers typically contact online advertising companies that provide the necessary space and distribute their ads across various online venues simultaneously.
Now, if you’re considering starting an online advertising business, there are several factors to consider. Begin by identifying websites or online companies willing to host advertisements. Choose sites with high web traffic. Once you have a collection of advertising venues, you can start soliciting clients. These clients will pay for exposure of their products or services on your advertising site venues. For example, if you have contracts with 20 websites receiving an average of 200,000 web visitors per month, you can sell up to 2,000,000 advertising exposures per month to each advertiser. If an advertiser only purchases 1,000,000 exposures, you can sell the remaining 1,000,000 to other clients.
Now, let’s explore the types of online advertising you can offer:
- Banner ads: These are pictorial ads commonly seen on high-traffic sites. They include a hyperlink back to the advertiser’s site and are priced based on the number of ads shown. For example, banner ads can be sold in lots of 250,000 impressions each.
- Sponsorship ads: These are larger than banner ads and often contain substantial text. They are typically placed in high-traffic areas such as ezines or online newsletters. Pricing is based on the number of readers of the newsletter or publication where the ad is placed.
- Pay-per-click (PPC) ads: These ads are priced based on the number of clicks generated by site visitors. They can be text-based or pictorial-based.
Starting your own online advertising business presents a lucrative opportunity in the Internet marketing industry.
