Instagram is currently testing a new feature that allows creators to lock their Reels using a secret code. This upcoming feature could be a game-changer in how creators engage with their audience, enabling them to share exclusive content that can only be unlocked by fans who crack the provided clues.
For example, a creator could set a hint like “birthdate,” “dog’s name,” or any other trivia only loyal fans might know. This adds a layer of mystery and interaction, turning content access into a fun challenge. Brands could also benefit from this feature by teasing new product launches through hidden Reels, making their promotions more engaging and memorable.
According to TechCrunch, Instagram has started testing this feature through its official @design account. In a recent post, they shared a locked Reel with a clue in the caption: “1st # in the caption.” The correct answer? “Threads.” Once users entered this code, the secret Reel revealed an announcement about the @design account launching a profile on Threads.
While Instagram hasn’t officially confirmed the public release date, the feature is expected to roll out soon. Currently, Instagram has a similar feature for Stories that can only be accessed through Direct Messages, but this new Reels feature could offer a more interactive and rewarding experience.
Would you be excited to try secret code Reels? It might just be the next big trend in exclusive content sharing on Instagram.
