Google has recently announced its decision to discontinue the Google Podcasts app, a move set to take effect in early 2024. Although the precise termination date remains undisclosed, Google’s plan is clear: the complete integration of their podcast services into YouTube Music, effectively positioning it as a competitor to the likes of Spotify.
Initially launched in 2018 with the aim of establishing itself as a dedicated podcast platform, Google Podcasts has undergone a significant shift in strategy. Google has progressively introduced podcast services on their other platforms, most notably YouTube and YouTube Music. This approach has rendered the standalone Google Podcasts app somewhat obsolete.
According to Google, their intention is to increase investment in enhancing the podcast experience through YouTube Music starting in the upcoming year. Presently, podcast services on YouTube Music are accessible only in the United States, Canada, and Latin America. However, Google’s ambition extends to global expansion by the conclusion of 2023.
For users who have built substantial libraries on Google Podcasts, there is no need for concern. Google will provide users with tools to facilitate the seamless migration of their podcast playlists to YouTube Music. Furthermore, users will also have the capability to incorporate podcasts through RSS Feeds, even including those that do not originate from YouTube.
This strategic move underscores Google’s ambition to elevate YouTube Music to the level of Spotify. As many are aware, the Swedish music streaming platform has established itself as a pioneer in podcast services and enjoys a prominent position in the industry. Google’s integration of podcasts into YouTube Music positions it as a formidable contender. Additionally, the rising popularity of podcasts on YouTube in recent years, coupled with this integration, may provide YouTube Music with a unique edge over Spotify.
