Meta Verified, once exclusive to individual accounts on Facebook and Instagram, has now expanded its premium verification service to encompass business accounts as well. This development marks a notable shift in Meta’s approach to verification services.
Initially launched earlier this year, Meta Verified was not an option for businesses on either platform. However, the subscription fees for business accounts seeking access to premium features and the coveted blue checkmark badge come at a higher cost, approximately double that of individual accounts.
Meta Verified Pricing for Businesses
For businesses, the subscription price for a single account on either Facebook or Instagram is $27.99 per month when signing up through the app, while it drops to $21.99 per month when registering through the website. Additionally, business owners have the option to subscribe to both Facebook and Instagram for a combined fee of $24.99 per month.
In comparison, Meta charges individual accounts a considerably lower fee, ranging from $12 to $15 per month for subscriptions. Therefore, the cost increase for business accounts is substantial. The question that arises is whether the features offered to business accounts differ from those available to individuals.
Unfortunately, there are no distinctions in the features provided. Business owners will still receive the highly sought-after blue checkmark badge, protection against account impersonation, and expedited access to account-related support. Moreover, Meta Verified business accounts will enjoy enhanced visibility in search results on both Facebook and Instagram.
This expansion of Meta Verified to business accounts signifies Meta’s commitment to recognizing and promoting businesses on its platforms, albeit at a higher subscription cost.
