Netflix has embarked on testing its own Cloud Gaming service, signaling a strategic shift beyond its core offerings of movies and popular series. The company appears determined to broaden its presence within the entertainment industry, recognizing the substantial revenue potential of the gaming sector. Despite the challenges of competing with movies and music combined, the gaming market’s allure is undeniable. With its global server infrastructure, Netflix is well-suited to tap into this market, and it’s taking the first steps in that direction by testing cloud gaming services.
The experimentation phase has commenced in select regions, including the United Kingdom and Canada. Netflix is stepping beyond its current repertoire of popular mobile games, embracing the concept of cloud gaming. This novel approach enables Netflix subscribers to access an array of games without requiring dedicated gaming hardware. Initial trials are underway with two games—Oxenfree and Molehew. The service is currently accessible on various platforms like Amazon Fire TV, Chromecast with Google TV, LGTV, Nvidia Shield TV, Roku Device + TV, Samsung Smart TV, and Walmart ONN. Additionally, Netflix plans to expand its compatibility to more devices in the future.
However, Netflix acknowledges that this is just the starting point of their gaming venture. The company’s intentions go beyond offering a handful of games. To manifest its gaming ambitions, Netflix has even established a specialized studio with a significant budget, headed by Executive Producer Overwatch – Chacko Sonny. This move underscores Netflix’s commitment to making a meaningful impact in the gaming industry while enhancing its position as a multifaceted entertainment powerhouse.
