Samsung unveiled its latest foldable smartphones, the Galaxy Z Fold6 and Flip6, on July 10th. These devices mark a turning point for Samsung, being the first to come pre-loaded with Galaxy AI. The company is setting ambitious goals, targeting a 10% sales increase compared to previous foldable models. This information comes directly from TM Roh, Samsung’s Mobile Division President, following the Unpacked event held in Paris.
AI integration is a key driver for Samsung’s sales optimism. Both the Z Fold6 and Flip6 boast a suite of AI-powered features. The camera system utilizes AI to automatically optimize settings based on the scene being captured. Similarly, an AI assistant helps users with everyday tasks like scheduling appointments or setting reminders.
Another factor Samsung is banking on is a more competitive price point. The Z Fold6 and Flip6 are strategically priced lower than their predecessors, making them more accessible to a broader consumer base.
Durability is another area where Samsung highlights improvements. The company has implemented design changes, including a sturdier hinge and a more scratch-resistant display, to enhance the longevity of these foldable phones.
Samsung’s overall outlook for the Z Fold6 and Flip6 is positive. The company believes the combination of AI capabilities, a more attractive price tag, and increased durability will entice a wider range of consumers, ultimately leading to significant sales growth.
