Samsung is set to make a significant entry into the extended reality (XR) market with a new headset expected to debut in late 2024. Collaborating closely with Google and Qualcomm, Samsung aims to compete with high-end devices such as Apple’s Vision Pro and Meta’s Quest Pro by delivering a premium, feature-rich experience in XR. While Samsung has yet to announce an official release date, industry insiders anticipate that the device could be unveiled at Samsung’s Galaxy Unpacked event in 2024, with an early 2025 release likely to follow.
The headset is rumored to feature cutting-edge microOLED displays, enabling high-resolution visuals essential for immersive XR experiences. It’s also expected to include eight tracking cameras and advanced sensors that will support eye and hand tracking, voice commands, and seamless integration with augmented and virtual reality (AR/VR) applications. These features will be powered by Qualcomm’s latest Snapdragon XR2+ Gen 2 chipset, designed to support AI-driven functions, stunning visual clarity, and Wi-Fi 7 connectivity. Samsung’s collaboration with Google ensures that the device will integrate smoothly within the Galaxy ecosystem, creating a cohesive experience across its smartphones, tablets, and wearables.
This move reflects Samsung’s broader strategy to enter the growing XR market, which has seen an increased focus from tech giants as consumer interest in immersive technologies rises. Leveraging the Galaxy brand’s popularity, Samsung’s XR headset could offer a unique blend of premium features and accessibility, potentially appealing to a wide audience. The device’s strong compatibility with Samsung’s existing lineup of devices could position it as a versatile, user-friendly option in the high-end XR space.
As Samsung’s first major foray into XR, the upcoming headset could redefine the company’s approach to immersive tech, possibly influencing how the Galaxy ecosystem evolves to support next-gen experiences. With the XR market set for substantial growth in the coming years, Samsung’s entry could further solidify its role in the future of connected, interactive technology.
