Samsung Electronics has once again demonstrated its prowess by setting a new pre-order record for domestic sales in South Korea, this time with the release of the Galaxy Z Flip 5 and Fold 5. As reported by reputable South Korean media outlet E News, the tech giant’s latest offerings have struck a chord with consumers.
With over a million units pre-ordered, the Galaxy Z Flip 5 and Fold 5 have exceeded all expectations. This achievement stands out as a significant advancement from the previous year’s record, which capped at 970,000 units within the same time frame.
Spanning a week from August 1 to 7, 2023, the pre-order campaign managed to amass an impressive total of 1.02 million units. These impressive figures are in close proximity to the exceptional pre-order results achieved by the Galaxy S23 series, which clocked in at 1.09 million units within a week in the Korean market.
Roh Tae-moon, President of Samsung Electronics, voiced his positive outlook, expressing confidence that foldable smartphone sales in South Korea this year could potentially reach an impressive 1 to 3 ratio. This projection reflects the remarkable response the brand has garnered from consumers.
Even against the backdrop of a challenging global economic landscape, which has included a recession, the Galaxy Z Flip 5 and Fold 5 have managed to carve out a notable success story in the market. This accomplishment underscores Samsung Electronics’ unwavering commitment to advancing the foldable product segment and indicates a promising trajectory for the brand’s endeavors in this space.
Projected to surpass the 10 million unit milestone this year, encompassing both the Galaxy Z Flip 5 and Fold 5, the brand is poised to establish a significant market presence within the realm of foldable smartphones.
Interestingly, when examining the sales figures, the Galaxy Z Flip 5 emerges as the star performer. The flip-style foldable has garnered a striking 7 to 3 sales ratio compared to the Galaxy Fold 5. This remarkable disparity signals a robust demand for the distinct form factor offered by Samsung Electronics.
However, beyond design preferences, factors such as price and functionality play pivotal roles in shaping consumers’ choices between the Galaxy Z Fold and Flip series. Moving forward, it remains to be seen whether Samsung will venture into introducing more accessible options within the Galaxy Z Flip series, mirroring their successful approach with the Galaxy S and A series smartphones.
