The global tablet market experienced significant growth in Q3 2024, expanding by 20% compared to the same period last year, according to a report from IDC (International Data Corporation). This surge highlights the continued demand for versatile devices that blend productivity with portability, particularly as hybrid work and education trends persist.
Among the driving factors behind this growth are affordable models from leading brands and a rising preference for tablets as secondary devices for both work and entertainment. Manufacturers like Apple, Samsung, and Lenovo maintained their dominance, but newer players and mid-range models have also gained traction in emerging markets.
IDC’s report notes that consumer spending on premium tablets has risen, fueled by advancements in display technology, battery life, and stylus support. Meanwhile, the education sector continues to play a crucial role in the tablet market’s growth, with institutions adopting these devices for digital learning initiatives.
The regional breakdown of the market shows notable growth in Asia-Pacific and North America, with increased demand for both low-cost and premium tablets. The strong sales performance during the back-to-school season and holiday promotions also contributed to the surge.
As the tablet market evolves, IDC predicts sustained momentum, driven by innovations like foldable designs, 5G connectivity, and enhanced integration with smart ecosystems.
