Mark Zuckerberg, CEO of Meta, has revealed that Threads is on the brink of unveiling a website version in the coming weeks. Simultaneously, the text-based social media platform is gearing up to introduce an improved search feature that surpasses its current capabilities.
Although Threads’ posts can currently be accessed through a website, users are restricted from taking any meaningful actions. Clicking on replies, reposts, or likes redirects users to a QR code that leads back to the application.
Similarly, the existing Search feature within the Threads app has its limitations, permitting only the search for other user accounts. This means that users are unable to search for posts, hashtags, or other content, a restriction that remains unchanged for now.
Meta’s decision to launch Threads prematurely appears to stem from an opportune moment, following Twitter’s transition into X, during which the latter limited the visibility of tweets for free users on their platform.
Threads garnered an exceptional response during its initial launch phase. Reportedly, a staggering 100 million users signed up within a mere week. However, this enthusiasm waned, with recent reports indicating an 82% decline in Threads’ daily active users since its initial release on July 5, 2023.
Despite these challenges, Mark Zuckerberg maintains an optimistic stance towards Threads. The platform continues to receive incremental updates, with a pivotal addition being the website version. The absence of a web-accessible interface seemed peculiar for a social media platform. What are your thoughts? Could Threads stage a revival?
