The news broke directly from X’s CEO, Linda Yaccarino, who proudly announced that the platform had committed a substantial $20 million for compensating its content creators. This investment underscores X’s strong dedication to supporting its content creators. The revenue-sharing program was launched in July, complete with specific requirements for participation.
To be eligible for X’s ad revenue-sharing program, accounts must boast a minimum of 500 followers and have garnered at least 5 million impressions over the past three months. The program monetizes ads that appear on the profiles and posts of these content creators.
A Mutually Beneficial Solution for X and Creators The ad revenue-sharing program stands as a win-win solution for both X and the creators on its platform. While Twitter had once struggled to generate revenue from its bustling social media platform, this changed after the platform was acquired by Elon Musk and rebranded as X. The ad revenue-sharing program not only benefits content creators but also enhances X’s appeal to advertisers.
As content creators increasingly focus on crafting engaging material, advertisers gain a greater opportunity to reach wider audiences. This, in turn, is expected to boost X’s overall revenue.
In summary, X’s $20 million commitment to compensate content creators through its ad revenue-sharing program marks a significant step in supporting its vibrant community of creators and strengthening its position in the social media landscape.
