When people consider the iPhone, it conjures visions of youth on their phones – talking, texting, sharing photos and more. This has caught the attention of corporate America, particularly those with savvy marketing teams. Small to medium businesses have taken note of the way youngsters use iPhones to socialize and it’s much different than we experienced growing up. It is a virtual gold mine for sales opportunities and marketing with your Apple device can assist in boosting profits.
Marketing with a phone is not a new concept. Since man discovered the telephone, it has been used for sales and marketing purposes. However, in today’s competitive market, how you use the telephone is more important than ever before. Here are some ways your company can boost its sales by using your iPhone to market itself.
If you’re targeting iPhone users for their higher disposable income, social marketing websites like Facebook and YouTube should be your focus. Don’t underestimate their potential: have a programmer write a relevant application – whether it’s a game, contact manager or something else – which offers a desirable reward that can only be accessed if the user visits your website. For example, there is an app called Fish Tank which gives away glitter fish and other creatures if the user clicks through to your website first.
By using your iPhone, you can kickstart your marketing campaign. Your application brought in Susie, who loved it and wanted to explore the extra features. She checked out your website, which sells upscale shoes, bags and accessories – she fell in love with what she saw and ordered a bag! This story didn’t end there; Susie circulated a notification about your app among her contacts and the messages spread like wildfire! Soon enough, word about your application and website was building momentum without you having to do much else other than uploading the app to Facebook. That’s how easy it is to begin marketing with your phone!
The iPhone is an effective tool for marketing, both in terms of keeping track of downloads and rating the application it relates to. It also offers a great customer database, as you can send special sales to those who have accessed the app. Moreover, YouTube is a great platform to showcase content; musicians can post demo videos, businesses advertising products can create promotional or sample ads – all which iPhone users can save and easily share with their contacts.
As such, the key is to make videos interesting and entertaining. For instance, posting a video on how not to use a blender or vacuum cleaner could be an engaging way of selling these products. These methods are beginning to gain traction among businesses.
With the iPhone, you can market your business in areas that only a few people are utilizing, but each day more and more companies are joining the social marketing revolution. So now is the time to jump on board, before everyone else does and it becomes no different from junk mail, spam, and telemarketing.
