In Q3 2024, Vivo led the Indian smartphone market, showcasing its ability to capture a significant share amid fierce competition. The company leveraged strong offline distribution networks and competitive pricing strategies, making its mid-range and budget models highly appealing to the Indian consumer base. Vivo’s Y-series and V-series phones, which balance advanced features with affordability, have become particularly popular.
Moreover, Vivo’s focus on camera capabilities and battery life aligns well with the preferences of many Indian users who prioritize these features. The company’s success in the Indian market demonstrates its effective response to local market demands, an essential factor in its leading position.
As a result, Vivo outpaced other prominent smartphone brands, including Samsung and Xiaomi, which have traditionally held strong market shares. This shift also reflects Vivo’s proactive adaptation to current trends and its investment in market research tailored to India’s diverse user demographics. With further innovation and likely new releases, Vivo is expected to continue influencing India’s smartphone landscape.
