X, formerly recognized as Twitter, has introduced fresh ad revenue-sharing guidelines for its X Premium users. This innovative policy aims to simplify the path for content creators on the X platform to reap monetary rewards from their endeavors.
To provide context, X Premium, formerly referred to as Twitter Blue, stands as a subscription service costing $8 per month, granting users access to supplementary features.
However, these efforts haven’t yielded universal success, given that almost half of the subscribed users boast fewer than 1,000 followers. This predicament poses a hurdle for those eager to capitalize on their content.
Streamlined Monetization Process
In an endeavor to bolster the ranks of X Premium users, the platform has taken a notable step by revising the prerequisites for Ad Revenue Sharing. Initially, users were mandated to amass a cumulative total of 15 million impressions within the preceding three months to meet the monetization criteria. This benchmark had initially been established at 5 million monthly impressions.
Presently, the conditions have undergone a significant alteration, with the revised standard demanding a mere 5 million impressions spanning the last three months. Furthermore, a minimum follower count of 500 has been set.
In a bid to further sweeten the deal, X has publicized its decision to lower the minimum payment threshold from $50 to an approachable $10. This adjustment implies that users needn’t accumulate substantial earnings before they can initiate withdrawals.
Elon Musk, an influential figure in this context, has asserted that participants in the X Premium program would enjoy enhanced advantages. However, he underscored that only impressions stemming from verified X users would contribute to the monetization computation. This safeguard is designed to thwart any misuse or manipulation stemming from bot accounts.
Moreover, Musk expounded that users who fulfill the program’s criteria would practically gain access to X Premium benefits without incurring any added costs, provided their earnings surpass the monthly subscription fee of $8.
This offering indeed holds heightened allure compared to its precursor. Yet, budding content creators eyeing the prospects of earning through the X Premium platform should weigh the viability of their content in generating returns surpassing the $8 subscription expenditure.
