YouTube Shorts is expanding its feature set with the introduction of the “Add Yours” sticker, a direct competitor to Instagram’s popular interactive feature. This new tool allows creators to prompt viewers to create their own videos based on a specific theme or challenge.
By adding the “Add Yours” sticker to their Shorts, creators can encourage audience participation and foster a sense of community. Viewers can then tap the sticker and create their own video response, continuing the trend and potentially reaching a wider audience.
This move by YouTube demonstrates the platform’s commitment to staying competitive in the short-form video landscape. By adopting features popularized by rivals like Instagram, YouTube aims to attract new users and increase engagement on the platform.
